LoveShackFancy Social Media Campaign Strategy Project

In this project, I pitch a digital marketing strategy, #EveryDayFancy, for a new LoveShackFancy activewear line. The #EveryDayFancy campaign is a digital marketing strategy focused on launching a new LoveShackFancy activewear line that empowers women to embrace their femininity and individuality. By using a content development budget of $100,000 and an advertising budget of $175,000, we will use Instagram, Pinterest, TikTok, and Influencers to market this campaign. This campaign will generate $1,538,250 in revenue through an 18-week campaign that will ultimately result in a 40:1 ROAS.