STRATEGY PROJECTS FOR
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STRATEGY DECKS
Through my experiences in my internships with ESP and the UGA Career Center, along with my coursework at UGA, I have developed strong skills in strategic business thinking and marketing strategy development. Across these roles, I have practiced translating market insights into actionable marketing strategies, defining and refining target audiences, and bringing creative campaigns to life through multi-channel execution.
I have found my strongest interest in the strategic development phase of marketing, where business insights, audience behavior, and cultural trends come together to inform campaign direction. I especially enjoy seeing how data and research evolve into creative concepts that can be executed across platforms in a cohesive and intentional way.
These experiences have also taught me how to ground creative work in research-driven insights, effectively pitch ideas to teams and stakeholders, and think both holistically and tactically about campaign execution. I have learned to visualize campaigns at both the big-picture level and in the finer details, ensuring consistency in messaging, tone, and design across every channel.
UGA Career Center
Social Media Marketing Intern, Aug 2025 - May 2026
Creative Career Fair Event Branding
At my internship with the Career Center, I was tasked with developing a comprehensive branding and marketing guide for a Reverse Creative Career Fair, an event where students in creative fields host booths while employers circulate and engage with them. This project gave me the opportunity to focus on an area of marketing I’m especially drawn to: brand strategy. I began with extensive brainstorming, exploring what unites creatives and what kind of messaging would resonate with both students and employers.
I ultimately centered the concept around the idea of brainstorming itself, a visual and conceptual reflection of the creative process. The goal was for the branding to feel like ideas in motion: scattered, evolving, and ultimately coming together into something original.
The project was given to both myself and the other marketing intern to develop our own concepts to pitch to the team. I presented both the branding concept and a full marketing plan to my supervisors and the event lead, and the direction was selected for implementation while taking some concepts from the other intern's pitch. From the other intern’s concept, we integrated brighter colors to bring a more vibrant energy to the designs, as well as a hand-drawn bulldog illustration that paired well with my own hand-drawn graphics and logo system.
This experience was a valuable lesson in pitching creative ideas, responding to feedback, and collaborating to refine a shared vision. While the event has since been postponed to Fall 2026, the branding and strategy will be carried forward and executed at that time.
Extra Special People
Executive Marketing Intern, May 2025 - May 2026
Personal Branding Guide for CEO
As CEO Laura Hope Whitaker’s marketing intern, I was responsible for developing a brand guide for her personal brand as a leader, speaker, and author. The purpose of this guide was to inform content strategy and establish cohesive visual and verbal direction across all communication channels.
Working from existing logos and brand elements, I built out the remainder of the brand guide to expand on the current materials. This included defining how the brand should be expressed across platforms and ensuring consistency in tone, visuals, and messaging.
The project served as an important first step in positioning Laura as a public speaker and in supporting the future promotion of her book The Joy Exchange.
Extra Special People
Executive Marketing Intern, May 2025 - May 2026
CEO's Social Media Content Strategy
Following the completion of the brand guide, I developed a comprehensive content strategy for Laura’s personal brand. This strategy included an in-depth analysis of the target audience, clearly defined content pillars, and a structured distribution plan across platforms to ensure consistent and intentional messaging.
In addition to establishing the initial framework, I continued refining the strategy over time in response to shifting social media algorithms and emerging performance insights. As engagement data and platform trends evolved, I adapted the approach by introducing updated tactics to improve reach, relevance, and audience connection.
LoveShackFancy
Social Media Marketing Strategy Class, Jan 2025 - May 2025
Mock Digital Marketing Strategy Project
In one of my courses at UGA, I was instructed to create a comprehensive digital marketing strategy for a new campaign for a brand of my choosing. I chose to develop a strategy for LoveShackFancy called #EveryDayFancy, featuring a LoveShackFancy activewear line designed to empower women to embrace their femininity and individuality.
The project provided a development budget of $100,000 and an advertising budget of $175,000, which I used across Instagram, Pinterest, TikTok, and Influencer Marketing to bring this campaign to life on social media. Based on average industry numbers provided to me in this project, I predict that this campaign would generate $1,538,250 in revenue throughout the duration of the 18-weeks, ultimately resulting in a 40:1 ROAS.
This project challenged me to find an opportunity in the market to create a new product line, complete a competitive analysis, create personas and identify a target audience, strategically plan social media content, and budget across platforms.
Ninja
Digital Marketing Analytics Class, Aug 2025 - Dec 2025
Mock Digital Media Campaign Project
In one of my courses at UGA, I was tasked with selecting a brand to develop a digital campaign and full media plan around. I created a campaign titled Creative Juices for Ninja, centered on promoting the Ninja Juicer. I selected this product in response to growing market trends around fitness culture and the rising popularity of juice cleanses and at-home wellness routines.
The strategy deck outlines how the campaign would be executed across multiple channels, including Google Search, Meta, and Connected TV, with each platform playing a distinct role in driving awareness, engagement, and conversion.
Through this project, I also earned certifications in Google Ads, Meta Media Buying, and Connected TV and Programmatic advertising through The Trade Desk. Overall, this experience helped me better understand how integrated media channels work together to support a single overarching business objective and how strategic platform planning can shape a campaign’s effectiveness.
